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Economists since the times of Adam Smith (1723-1790), looking at non-specific pre-modern societies as examples, have used the inefficiency of barter to explain the emergence of money, of "the" economy, and hence of the discipline of economics itself. However, ethnographic studies have shown that no present or past society has used barter without any other medium of exchange or measurement, nor have anthropologists found evidence that money emerged from barter, instead finding that gift-giving (credit extended on a personal basis with an inter-personal balance maintained over the long term) was the most usual means of exchange of goods and services.
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Business to consumer barter may include things like free merchandise for a customer who is willing to provide sales leads. Person to person barter can include almost anything you can imagine. Auction sites are a good place to find others willing to trade for things you have. Classified ads, online or in print, are another handy way of conducting barter transactions, and so are barter clubs.
Could you imagine having to barter for food and medicine for your kids? This is something that most Americans today can’t even wrap their heads around. Many will say that “it couldn’t happen here.” I highlighted some of the pain that Venezuelan’s were going through in this article, “This is Why We Prep! This is Why We Stay Aware!.” Make sure you watch the embedded video. That video is heart-wrenching! If you have kids, it will be enough to get you to rethink your preps!
You can use bartering to cut costs with your small business or to reduce personal expenses. For example, a handyman can trade services with a hairstylist. Each person is still getting paid for their work, in a sense, and it can lead to referrals to cash-carrying customers without costing a penny. However, the essence of bartering is simply to trade something you have for something you want or need – and you can do this whether you are struggling financially or have a steady income.
Communities of Iroquois Native Americans, for instance, stockpiled their goods in longhouses. Female councils then allocated the goods, explains Graeber. Other indigenous communities relied on “gift economies,” which went something like this: If you were a baker who needed meat, you didn’t offer your bagels for the butcher’s steaks. Instead, you got your wife to hint to the butcher’s wife that you two were low on iron, and she’d say something like “Oh really? Have a hamburger, we’ve got plenty!” Down the line, the butcher might want a birthday cake, or help moving to a new apartment, and you’d help him out.