Companies may want to barter their products for other products because they do not have the credit or cash to buy those goods. It is an efficient way to trade because the risks of foreign exchange are eliminated. The most common contemporary example of business-to-business barter transactions is an exchange of advertising time or space; it is typical for smaller firms to trade the rights to advertise on each others' business spaces. Bartering also occurs among companies and individuals. For example, an accounting firm can provide an accounting report for an electrician in exchange for having its offices rewired by the electrician.

Barter, also known as counter-trade, is an accepted practice that makes trading more convenient for nations that have difficulty with currency conversion, as well as for nations with fewer financial resources but sufficient commodities. For example, if a country produces plenty of rice, that country may exchange it with another nation to acquire another type of grain, or fruits and vegetables. On the other hand, one country might trade foodstuffs for textiles or oil.


Economists since the times of Adam Smith (1723-1790), looking at non-specific pre-modern societies as examples, have used the inefficiency of barter to explain the emergence of money, of "the" economy, and hence of the discipline of economics itself.[3] However, ethnographic studies have shown that no present or past society has used barter without any other medium of exchange or measurement, nor have anthropologists found evidence that money emerged from barter, instead finding that gift-giving (credit extended on a personal basis with an inter-personal balance maintained over the long term) was the most usual means of exchange of goods and services.[4]
An online swap meet of sorts, at Swap.com there is no bidding or money exchanged. Rather, you offer to trade the stuff you no longer want. You’ll then have the ability to choose from books, movies, CDs, and other items. The site doesn’t seem to have monthly charges, but you’ll be responsible for shipping costs associated with items you sell. Swap has its own free iPhone app for simple listing and searching.
Similar to Zipcar but owned by car rental company Hertz, Connect by Hertz focuses on car sharing services on or near college campuses around the world. Membership is free, and hourly rental rates start at $6.80, which includes gasoline and insurance. Again, for those of you who rarely need a car of your own, a car sharing service could save you a bundle over the costs of ownership.
When barter has appeared, it wasn’t as part of a purely barter economy, and money didn’t emerge from it—rather, it emerged from money. After Rome fell, for instance, Europeans used barter as a substitute for the Roman currency people had gotten used to. “In most of the cases we know about, [barter] takes place between people who are familiar with the use of money, but for one reason or another, don’t have a lot of it around,” explains David Graeber, an anthropology professor at the London School of Economics.
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