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At least at for my children, all of the little league sports are sponsored by different local businesses. They usually pay the cost of uniforms and donate a certain amount of snacks and such. In return, they get their company name on the jersey. The school often have fundraiser auctions and things, too, that are sponsored by the booster club. A lot of places donate laptops or other items in exchange for them mentioning that their company donated the product.
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