Anthropologists have argued, in contrast, "that when something resembling barter does occur in stateless societies it is almost always between strangers." Barter occurred between strangers, not fellow villagers, and hence cannot be used to naturalistically explain the origin of money without the state. Since most people engaged in trade knew each other, exchange was fostered through the extension of credit. Marcel Mauss, author of 'The Gift', argued that the first economic contracts were to not act in one's economic self-interest, and that before money, exchange was fostered through the processes of reciprocity and redistribution, not barter. Everyday exchange relations in such societies are characterized by generalized reciprocity, or a non-calculative familial "communism" where each takes according to their needs, and gives as they have.
Achieving that may be a herculean task. Hundreds of barter communities emerged in Greece when the crisis broke out in 2010. Among them was Volos, a port city north of Athens where residents operate an alternative euro-equivalent currency called the TEM. Elsewhere, time banks sprang up, so doctors or babysitters could swap services. A “no-middleman” movement between producers and consumers cut out profiteers.
Business-to-business barter often includes merchandise or services in exchange for advertising. A company may supply promotional items or a service for a TV, radio station or newspaper, and in return receive a set amount of airtime or a certain number of print ads. Other examples include trading advice for goods, or trading merchandise or services for stock.
People in nearly 14,000 cities spread over 182 countries are waiting to rent you a room, apartment, or home wherever you’d like. Since 2008, Airbnb has made it easy for you to find a place to stay wherever you may be headed. Just enter the dates you need, see what’s available, and book your stay. The site even has its own payment system, protecting all parties from fraud and illegal activities. While you may at first only be interested in traveling, you can eventually sign up to be a host for other members. There are no fees to join, and Airbnb keeps a small portion of the host’s price of each stay to operate the business.
Corporate barter focuses on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must not only be known and guaranteed, but also be valued in an amount the media and advertising could have been purchased for had the "client" bought it themselves (contract to eliminate ambiguity and risk).